AT&T Goes After Music Lovers
Wednesday, April 30, 2008 11:59This is a great news for digital music lovers. AT&T has turned toward search advertising and marketing to connect their consumers who love digital music to a series of blue room web casts planned this year. AT&T has offered not only live but also recorded concerts and now planed to set up efforts to connect with digital music lovers online.This strategy aims to attract consumers who listen to digital music and do the majority of costumers searching for entertainment online. Traditional banner ads will keep to run through 2008 to campaign music video sites like MTV, MySpace and Pandora, places where lots of users go to watch music videos and listen to music.
The New Orleans Jazz & Heritage Festival will become the next blue room web cast from the carrier’s blue room May 3 and May 4. The festival will feature Robert Plant, Jimmy Buffett, The Neville Brothers, Tim McGraw, Santana, Sheryl Crow, Al Green, Billy Joel and Stevie Wonder. The festival will again take place next weekend. Sponsors of the festival include Acura, Borders, Capital One, Pepsi, Peoples Health, Miller Lite and the Louisiana Department of Culture, Recreation and Tourism.
The blue room markets cell phones and wireless plans to consumers–such as upgrading paths to other phones, adding service lines or changing rate plans. Not only does the site provide consumers with information about services, it also gives AT&T the opportunity to demonstrate the advanced TV service U-verse, high-speed Internet access and wireless products such as phones, and lets consumers purchase ringtones or video ringtones and mobile video games.
AT&T’s MEdia Mall offers the option to buy ringtones from Sheryl Crow, Robert Plant, Keyshia Cole, Stevie Wonder, and more. Mobile games also are available, such as “Tetris,” “Bejewele,” and “Guitar Hero.”
